If you aren’t using video in your marketing, you need to start, now! Not only do you need to be using video, but you need to be creating it yourself and using it natively in each of your social platforms and communication channels. The numbers tell the story of why you need to be using video in your marketing.

Let the Numbers for Video Marketing tell the Story:

  • YouTube is the second most trafficked site, after Google. Source: Alexa
  • By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). Source: Cisco
  • 45% of people watch more than an hour of Facebook or YouTube videos a week. Source: HubSpot
  • Social video generates 1200% more shares than text and images combined. And, shares = engagement! Source: Responsive Inbound Marketing
  • Native videos on Facebook have 10 times higher reach compared to YouTube links. Source: SocialBakers
  • Facebook videos receive 135% more organic reach on average than a Facebook photo. We actually think the number is higher. See a Facebook analytics screenshot from one of our clients below. Source: Socialbakers
  • 40% of millennials trust YouTube for content; and 60% say videos they’ve watched have changed their world view. Source: Google
  • Videos up to 2 minutes long hold viewers’ attention; then there’s a drop off. Attention picks up again for videos between 6 and 12 minutes long. Source: Wistea
  • Including video on landing pages can increase conversion rates by 80%. Source: Unbounce
  • Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t. Wirebuzz
A Facebook analytics report tells the importance of video in social media.
A snapshot of a client’s Facebook analytics report tells the importance of native video.

Are you convinced that you’d better jump on the video bandwagon yet? Not sure how to start? Drop us a note at info (at) kaleidosmarketing.com or subscribe to our newsletter for future updates.

Why you need to be using video in your marketing!