See how we’ve approached unique business and marketing situations and come up with innovative solutions.

Client Communications
Interior design client, Slifer Designs, had maintained a great database but had messages that they needed to better communicate. We pitched the idea of a semi-annual print newsletter supplemented with a quarterly e-newsletter all designed to showcase some of their recent work and communicate messages about the company. One goal was to showcase their more modern work as they had built a reputation for themselves on the mountain look. The print newsletter was the perfect way to showcase these projects. There were other messages that the newsletter enabled them to communicate. The local community was unaware that their showroom was actually a storefront. We were able to use the newsletter as a vehicle to communicate this message and help drive more traffic to the store. On average the print newsletter resulted on one new design client per newsletter.

Branding
Kaleidos Marketing Group is currently working with Roundup River Ranch, a provisional member of Paul Newman’s Association of Hole in the Wall Camps to solidify their brand and obtain public relations exposure for the camp in their final stage of capital campaign fundraising. The project includes branding the organization by creating consistent creative that fits within specified parameters, fine tuning their mission statement, positioning line and creating a tag line, and creating a website that is in brand and contains a content management tool. We launched their new website on May 26, 2009: www.roundupriverranch.org . Stay tuned for photos of complete collateral.

Public Relations/ Economic Impact Studies
During Moore’s tenure as Director of Marketing and Public Relations for the Bravo! Vail Valley Music Festival the Festival achieved significant audience growth. This was a great achievement but Moore felt that it could be taken a step further. She embarked on an analysis to quantify how this attendance translated into tourism dollars infused into the local economy, creating an economic impact study based upon food & beverage purchases made by concertgoers at the Gerald R. Ford Amphitheater (GRFA), members of the audience who dined out on concert nights and members of the audience who came to the Vail Valley because of the Festival and subsequently spent on lodging, shopping, dining and activities. Taking numbers from both an intercept study conducted by the Town of Vail and an internal survey, she was able to extrapolate that the Festival has a $10 million impact on the local economy. She was then able to use this study to gain prime exposure in local media, including the front page headline of the Vail Daily.

Grassroots Marketing
While Director of Marketing at the Bravo! Festival Moore always struggled with ticket sales for one concert at the beginning of the season. It was typically the first classical performance after opening night, and on a weekday. It was early so fewer visitors were in town. With the goal of increasing attendance while maintaining revenues equal or greater to this concert in past years Moore put together a locals’ appreciation night where she sold regular reserved tickets at half price and negotiated with amphitheater concessions and local restaurants to offer discounts to diners presenting their concert tickets from the evening. She promoted this through local ads in the newspaper and radio as well as e-mail blasts to a Denver audience (including Vail Resort’s Steepsavers). The program was a success resulting in more than double the audience of the past with a small revenue gain.

Logos
Through design elements we work to capture your audience’s attention and to communicate your message clearly. We recently completed a logo design and identity package for PLANK Custom Wood Flooring. The client asked for a logo that would immediately convey what their business was, and was very pleased with the end product. It met their goals precisely.