As a full service advertising agency, we customize our services to fit your needs. Our services include:

Branding/Strategy: We believe in building stronger brands through strategic planning and compelling, consistent creative with the goal of positively impacting the client’s bottom line. A brand is the embodiment of all the information and reputation connected to your company, product or service. Your brand should create associations and expectations that best represent your product or service. Kaleidos Marketing can help develop associations such as logos, fonts, color schemes and/or sound which come to represent your values and ideas.

Social Media Strategy: Social media is a somewhat new tool in the marketer’s toolbox and is all the buzz. Social media platforms are springing up and growing at an exponential rate offering endless communications opportunities. But before you head into implementing a social media strategy, you need to have a clear concept of what you hope to accomplish and within what time frame. Then you will need to determine which social media platforms will enable to you to reach potential customers or influencers. Some of the platforms we use more frequently include:  blogs, Facebook, Twitter, Flickr, Yelp, YouTube and Foursquare. As with any new marketing initiative you must have the resources in place before moving forward, whether that be time or money. We can help you determine whether social media is right for your business model and demographic and help recommend the best strategy and tactics to reach your goal.

Client Communications: Your current clients are your most valuable asset. It takes much more time, effort and money to develop new clients than to retain the clients you currently have. In addition to maintaining superior customer service it is important to stay in regular contact with your clients and to remind them of all the products and services that you may have to offer. There are many channels for client communications, but one of the best ways to disseminate information is through a print and/or e-newsletter. For more information see the Slifer Designs Case Study.

Web Design/ Marketing: Today websites are much more than online brochures. They are also sales tools that can reach out to new customers. Even if you don’t have a product that can be sold online, a website should be a part of the sales process in addition to a marketing tool. Online marketing (including search engine marketing, search engine optimization and ad word campaigns) will drive traffic to your site. The better your site, the more traffic you will receive. The more relevant the content, the more repeat visits you will have. We examine your business goals and ensure that your website is bringing you maximum results to meet those goals. We give our clients ownership of their sites by building on a mainstream content management platform so that the client can make many modifications themselves and not have to incur additional charges from us for changes.

Public Relations: Public relations is an integral part of any marketing plan. Public relations places exposure in credible third-party outlets, and thus offers legitimacy that advertising does not have. Public relations goals can be achieved through a variety of channels: speaking at conferences, winning industry awards, working with the press, communications through social media, employee communication and much more. Public relations directly impacts how your business is perceived by influencers. Real public relations is all about understanding your audiences and building lasting, meaningful relationships through multiple channels. We can help develop and execute a public relations strategy to achieve your business goals.

Publications/ Ad Sales: Having gotten our start in one of the top resort destinations in the country (Vail, Colorado), we have worked with many large events whose product and/or service is a draw for the community. These types of organizations have valuable content, and thus also have the opportunity to promote their organization with collateral paid for by advertisers. What could be better than a marketing piece paid for by advertisers?

Media Planning: Buying paid advertising can be trial and error for many businesses. Do you really know what the return on investment is for your ad dollars? There is no magic formula, but experience is valuable. We can direct you to the publications which will be most effective for your business, and also through economies of scale obtain discounts in those publications for your business.

Event Planning: The first step in the success of any event is building excitement and buzz to get key attendees, and then executing an event that exceeds expectations, and thus enjoyed and talked about by all. We can help you in both the planning and execution of events to meet your business goals.

Quantitative Analysis (Economic Impact Studies): Sometimes hard numbers are needed to convince your customers or audience of value. We can help in this department. We have conducted economic impact studies that have provided organizations with messages to back up their product or service.