Kaleidos Marketing is a marketing, advertising and public relations agency. So, how did this blog, which was created to talk about marketing, end up seemingly focused on social media?

The terms social media, social business and social commerce may be the buzz for 2010, but though the terms may be new the technology been about in some form (list serves, forums & chat rooms) for several years. It has been in the past five years that more and more technologies have been developed to harness the power of social media, making it mainstream. Facebook has reached a critical mass, now having 400 million users. Blogs, ratings, reviews, forums, wiki’s and other types of user-generated content are taking over the web, and customers are more likely to pay attention to (and trust) that content over marketing-speak according to a Bazaarvoice white paper.

This is transforming not only the way that we talk and interact with customers, but also the way we do business. Customers now have the ability to shape a brand. It is imperative that businesses revisit their marketing plans and determine if and how to incorporate social media and to become a social business. Marketing plans can no longer be successful without an evaluation of what types of social media may be appropriate for their business. This is why this blog has come to focus on social media and will continue to do so.

Leave a Reply