As we have become more engaged on Twitter over the past couple of months we have seen Twitter work its way up to our top traffic source. Our number of Twitter followers has increased and likely many of them are clicking through to our website link to learn more about us before deciding whether to follow. Also during the past couple of months we have been more dedicated to this new blog and seen it work its way up to the second most visited page of our website. We have posted links on Twitter to our blog posts and likely some of our followers have clicked through to read our posts. Hopefully they have found them informative!
According to Mashable, including a link in your Twitter profile is a “great way to drive traffic back to your destination of choice; although, the link does not provide any offsite reputation – a.k.a. SEO link juice – due to a “Nofollow” attribute that Twitter has in place.”
As an agency sometimes we forget to market ourselves as we market our clients. There are many times in this career where I have quoted the old saying that the cobbler’s son has no shoes. We are proud to say that in this case we are implementing some of the tactics that we encourage for our clients and seeing them work.
What we need to keep in mind both for ourselves, and for our clients, is that while these SEO and social marketing initiatives may help drive traffic and position us as knowledgeable, or maybe even experts if we are successful, it will require a tipping point to actually result in new business.
