Internet users continue to spend a majority of their time with Content sites, up from 34 percent of total time spent in 2003 to 42 percent in 2009, a 24 percent increase, according to the Online Publishers Association (OPA). While it is important to keep abreast of online trends, having a site with quality content has always been and will continue to be very important. Quality content that is regularly updated and expanded upon can help in search engine results and communications. This study also shows that people are spending less time searching, so being at the top of search engine results and other communications is more important than ever.

View the Online Publishers Association Internet Activity Index

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