This summer as part of our PR strategy for Roundup River Ranch we focused on the local market and one of our many tactics was submitting photos of the children with life-threatening illnesses attending camp through the “On the Road” program to Town Talk in the local paper. These ran once or twice a month as groups of campers left for or returned from camp. Halfway through the summer a woman walked in to the Roundup River Ranch offices, having never heard of the organization but saw a photo in the paper, and wrote a check on the spot to send a child to camp. Every PR effort, whether small or large can have an impact on your business. It is important to keep momentum going and have consistency. Not every effort will pay off, but those that do make all the others well worth it.
